01 · Blog · Analysis and reporting
Stories that do not fit in a post.
The home of slower investigation: data science, artificial intelligence, business, economics, engineering and society — with context and sources.
Evidence
Do data-driven companies perform better?
Yes, there is an advantage — but it shows up when data changes decisions, not when a company buys tools. What 15 years of studies and the 2026 surveys say.
Marketing & commercial intelligence
How much would you pay for this mayonnaise? Artificial intelligence wants to find out.
From the supermarket to the algorithm: how artificial intelligence is changing pricing strategy, marketing and the way we understand consumers.
Market signals
The construction site started generating data
Chinese robots that paint, sand, level concrete and scan the site arrived in Brazil. To work, they need one thing above all: data.
Signals from reality
The tapioca nobody sold
The customer wanted. The bakery could make. The problem was nobody had introduced the two.
Fundamentals
Data-Driven Culture without the fuss
It is not Power BI, it is not AI, it is not having lots of data. It is turning reality into consequence.
Decision
Stop deciding on 'I think'
Experience is too valuable to discard — and too dangerous to become proof without investigation.
Our editorial commitment. Bylined reporting with identified sources and links to the original documents. Sponsored content, if any, will always be labeled as such.