Reality sends signals.Independent digital magazine · November issue · 2026
Cultura Data-Driven by Gustavo Santos

Media kit · 2026 edition

Cultura Data-Driven. Reality sends signals.

An independent, trilingual digital magazine from Brazil about data, artificial intelligence, business, technology, engineering, society, education and literature.

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1. Introduction

A magazine for people who are not satisfied with the first chart and cannot resist a good story. Founded and edited by Gustavo Santos, a civil engineer and data and AI consultant.

Reporting, chronicles, videos, interactive experiments and an annotated library — in Portuguese, English and Spanish.

2. Mission and value proposition

Mission

To help people and organizations observe signals from reality, ask better questions and decide more consciously — with rigor, humor and good stories.

For partners

Association with quality educational content on data and AI, in three languages, with transparent labeling and no mixing of advertising and journalism.

3. Sections

Blog
Data science, AI, business, economics, engineering and society.
Chronicles
The literary project A Realidade Dá Sinais — 365 Crônicas.
Interviews & video
Manifesto film, clips and educational videos on the @culturadatadrivenbr channel.
Lab
Interactive statistics experiments and the game How many loaves, Seu Joaquim?
Library
Annotated reading and practical exercises.
Learn
Programs and talks in development.

4. Target audience

  • Decision-makers

    Owners, managers and directors accountable for results who need to decide better.

  • Analysts

    Data, technology, engineering and business professionals.

  • Learners

    Students and curious readers who want to understand data without a math class.

Intended editorial profile. Measured demographics will be added once audience analytics is active.

5. Content portfolio

See all

  1. Evidence

    Do data-driven companies perform better?

    Yes, there is an advantage — but it shows up when data changes decisions, not when a company buys tools. What 15 years of studies and the 2026 surveys say.

    · 6 min read

  2. Marketing & commercial intelligence

    How much would you pay for this mayonnaise? Artificial intelligence wants to find out.

    From the supermarket to the algorithm: how artificial intelligence is changing pricing strategy, marketing and the way we understand consumers.

    · 6 min read

  3. Chronicle 002 of 365

    The clock was wrong

    The story of Seu Osvaldo, who was never late.

    · 3 min read

  4. Chronicle 001 of 365

    The sale that never happened

    Seu Álvaro knows exactly what doesn’t sell. His customers disagree.

    · 4 min read

  5. Crônica

    Eu Odeio Aqueles Meninos do Coreto PT

    Uma declaração de amor e uma queixa contra os jovens que fundaram o Atlético Mineiro em 1908 — e condenaram gerações a sofrer e celebrar pelo Galo.

    · 7 min read

  6. Crônica · fora da série 365

    O Guichê da Liberdade PT

    Impostos, saúde, educação, burocracia, ciência e política: uma crônica sobre liberdade e a necessidade de dados para fazer perguntas melhores.

    · 9 min read

6. Distribution channels

Website
culturadatadriven.com — Portuguese, English and Spanish
YouTube
@culturadatadrivenbr
Instagram
@culturadatadrivenbr
LinkedIn
Cultura Data-Driven
RSS
One feed per language

7. Audience and metrics

Being set up. The magazine does not yet publish audience figures because website measurement is not active. We will not disclose visitors, followers or reach without proof.

To produce verifiable metrics: website audience analytics with a legal basis under Brazil’s data protection law (LGPD), Google Search Console, YouTube Studio, Instagram Insights and LinkedIn page analytics. Reports will be shared with partners upon proposal.

8. Sponsorship options

Details

  • Institutional

    Support for the magazine as a whole.

  • Section

    Support for one section for a set period.

  • Educational series

    Series on data, AI and decision-making.

  • Special reports

    Investigations on topics of public interest.

  • Special projects

    Films, educational games, experiments and events.

  • Branded content

    Always labeled and kept separate from reporting.

9. What partners receive

Credit
A “Supported by” or “Sponsored by” credit on the agreed content and spaces, in all three languages.
Distribution
Promotion of supported content on the magazine’s channels.
Report
Performance report for supported content, with measured metrics.
Usage
Right to quote and share supported content, with credit to the magazine.

Prices, timelines and deliverables are defined in an individual proposal.

10. Commercial contact

Shall we talk about a partnership?

Gustavo Santos · founder and editor

gustavo@coutosantos.com

Request a proposal